Sometimes a surprise is nice. Other times it’s nice for things to go as planned for once.
Compared to the HD 4800 series launch, AMD’s launch of the HD 5800 series today is going to fall in to the latter category. There are no last-minute announcements or pricing games, or NDAs that get rolled back unexpectedly. Today’s launch is about as normal as a new GPU launch can get.
However with the lack of last-minute surprises, it becomes harder to keep things under wraps. When details of a product launch are announced well ahead of time, inevitably someone on the inside can’t help but leak the details of what’s going on. The result is that what we have to discuss today isn’t going to come as a great surprise for some of you.
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